# Operation Get A Job — Master Plan

## Mission Statement

Monetize the engineering capability of a production AI agent fleet to fund infrastructure expansion. Alexander Whitestone handles the last human mile — meetings, contracts, and client relationships. The fleet handles everything else.

## The Core Thesis

We are not a solo freelancer. We are a firm with a human principal and a fleet of five autonomous AI engineers that ship production code 24/7. This is a force multiplier that no traditional consultancy can match.

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## Phase 1: Foundation (Week 1-2)

### Entity & Legal
- [ ] Form Wyoming LLC (see entity-setup.md)
- [ ] Open Mercury business banking account
- [ ] Obtain EIN from IRS (online, instant)
- [ ] Secure E&O insurance policy (~$150/mo)
- [ ] Set up invoicing (Stripe or Invoice Ninja)
- [ ] Draft master services agreement (MSA) template
- [ ] Draft statement of work (SOW) template

### Brand & Presence
- [ ] Register domain (alexanderwhitestone.com or firm name)
- [ ] Deploy portfolio site (static site from portfolio.md content)
- [ ] Set up professional email (hello@domain)
- [ ] Create LinkedIn company page
- [ ] Create Upwork agency profile
- [ ] Prepare 60-second elevator pitch

### Internal Readiness
- [ ] Document fleet capabilities inventory
- [ ] Establish client onboarding workflow
- [ ] Set up project tracking (Gitea issues or similar)
- [ ] Create secure client communication channels
- [ ] Test end-to-end delivery: inquiry → proposal → delivery → invoice

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## Phase 2: Pipeline Building (Week 2-4)

### Outreach Channels (Priority Order)
1. **Upwork** — Post agency profile, bid on 5-10 relevant jobs/week
2. **LinkedIn** — Direct outreach to CTOs/VPs Eng at Series A-C startups
3. **Twitter/X** — Ship in public, engage AI/DevOps communities
4. **Discord** — AI builder communities, offer value before pitching
5. **Direct Email** — Targeted cold outreach to companies with known pain points
6. **Toptal/Gun.io** — Apply to premium freelance networks
7. **Referrals** — Ask every contact for warm intros

### Target Client Profiles
- **Startup CTO** — Needs infrastructure but can't hire a full platform team
- **AI Company** — Needs agent security, guardrails, or fleet management
- **Enterprise Innovation Lab** — Wants to pilot autonomous agent workflows
- **DevOps-Light Company** — Has engineers but no CI/CD, no automation
- **Crypto/Web3 Project** — Needs sovereign infrastructure, self-hosted tooling

### Weekly Cadence
- Monday: 10 new outreach messages
- Tuesday-Thursday: Follow up on open threads, deliver proposals
- Friday: Review pipeline, update portfolio, ship public content

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## Phase 3: First Revenue (Week 3-6)

### Target: $5k-15k first month
- Land 1-2 Tier 3 engagements (automation/research, $5-10k each)
- Use these as case studies for Tier 1/2 upsells
- Deliver fast, over-deliver on quality

### Pricing Strategy
- Lead with project pricing (clients prefer predictability)
- Hourly only for advisory/consulting calls
- Always bill as the firm, never as "me"
- Net-15 payment terms, 50% upfront for new clients

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## Phase 4: Scale (Month 2-3)

### Revenue Target: $20-40k/month
- Move toward retainer relationships ($5-15k/mo per client)
- Build recurring revenue base
- Hire subcontractors for overflow (other AI-native engineers)
- Invest profits in hardware (GPUs, additional VPS capacity)

### Reinvestment Priority
1. More compute (local inference capacity)
2. Additional agent instances
3. Premium tooling subscriptions
4. Marketing/content production

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## Phase 5: Moat Building (Month 3-6)

- Publish open-source tools from client work (with permission)
- Build public reputation through conference talks / podcast appearances
- Develop proprietary frameworks that lock in competitive advantage
- Establish the firm as THE go-to for autonomous agent infrastructure

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## Key Metrics to Track

| Metric | Week 1 | Month 1 | Month 3 |
|--------|--------|---------|---------|
| Outreach sent | 20 | 80+ | 200+ |
| Proposals sent | 3 | 10+ | 25+ |
| Clients signed | 0 | 2-3 | 5-8 |
| Revenue | $0 | $10-15k | $30-50k |
| Pipeline value | $10k | $50k+ | $150k+ |

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## Decision Rules

- Any project under $2k: decline (not worth context switching)
- Any project requiring on-site: decline unless >$500/hr
- Any project with unclear scope: require paid discovery phase first
- Any client who won't sign MSA: walk away
- Any client who wants to hire "just the human": explain the model or walk

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## Files in This Package

1. `README.md` — This file (master plan)
2. `entity-setup.md` — Wyoming LLC formation checklist
3. `service-offerings.md` — What we sell (3 tiers + packages)
4. `portfolio.md` — What the fleet has built
5. `outreach-templates.md` — 5 cold outreach templates
6. `proposal-template.md` — Professional proposal template
7. `rate-card.md` — Detailed rate card

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*Last updated: April 2026*
*Operation Get A Job v1.0*