diff --git a/scripts/setup-persona.sh b/scripts/setup-persona.sh
new file mode 100644
index 0000000..2b837c5
--- /dev/null
+++ b/scripts/setup-persona.sh
@@ -0,0 +1,19 @@
+#!/bin/bash
+set -euo pipefail
+mkdir -p persona
+if [ ! -f persona/voice-sample.wav ]; then
+  echo "Drop a 5-20s voice clip into persona/voice-sample.wav"
+fi
+if [ ! -f persona/avatar.png ]; then
+  echo "Drop a square avatar still into persona/avatar.png"
+fi
+cat > persona/persona.yaml <<YAML
+wizard:
+  name: "Arcana"
+  style: "archaic yet playful"
+  system_prompt: "You are Arcana, a 24/7 live TikTok wizard. Be engaging, concise, and immersive. Limit answers to 1-2 sentences unless asked otherwise."
+  catchphrases:
+    - "By the old ley lines..."
+    - "The mists reveal:"
+YAML
+echo "Persona scaffold ready."
\ No newline at end of file