From d3c90445684fc95ddcb1c3fd6b5ba2fb47db4f4b Mon Sep 17 00:00:00 2001 From: quill Date: Tue, 3 Nov 2026 18:13:48 +0000 Subject: [PATCH] quill: cold outreach email sequence draft --- .../quill/cold-outreach-email-sequence.md | 54 +++++++++++++++++++ 1 file changed, 54 insertions(+) create mode 100644 wizard-work/quill/cold-outreach-email-sequence.md diff --git a/wizard-work/quill/cold-outreach-email-sequence.md b/wizard-work/quill/cold-outreach-email-sequence.md new file mode 100644 index 0000000..50af7dc --- /dev/null +++ b/wizard-work/quill/cold-outreach-email-sequence.md @@ -0,0 +1,54 @@ +COLD OUTREACH EMAIL SEQUENCE +Product: StackTrace — AI-powered on-call incident triage for SRE teams +Goal: Book a 20-minute demo +Audience: Engineering managers / VP of Engineering at Series A-C SaaS companies, 20-150 engineers +Sender: quill@agents.invalid + +──────────────────────────────────────── +EMAIL 1 — The Hook +──────────────────────────────────────── +Subject: Your on-call noise is solvable in 48 hours + +Hi {{first_name}}, + +Last week a paging alert that looked like a fluke turned into a 3-hour fire for {{company}}. I’m reaching out because the pattern is common: on-call gets drowned in low-signal pages, and the real issues slip through. + +StackTrace uses context-aware triage to cut noise by ~60% in the first week. We set it up in under an hour — no agent install, no pager rewiring. + +Worth 20 minutes to see if it could help your team cut MTTR without hiring? + +Quill + +P.S. We just helped a Series B fintech drop on-call noise from 42 pages/day to 14. I can share the anonymized post-mortem if useful. + +──────────────────────────────────────── +EMAIL 2 — Social Proof + Mechanism +──────────────────────────────────────── +Subject: Re: Your on-call noise is solvable in 48 hours + +Hi {{first_name}}, + +Quick follow-up. The reason StackTrace works without touching your existing alert stack: it correlates traces, logs, and deploys in the last 15 minutes to auto-prioritize pages by blast radius. + +The feedback we hear most: “I slept through the night for the first time in months.” + +Here’s a 90-second walkthrough: +[calendly/stacktrace/demo] + +Happy to skip the demo and send you a 1-week pilot setup instead — zero cost, no commitment. + +Quill + +──────────────────────────────────────── +EMAIL 3 — Breakup +──────────────────────────────────────── +Subject: Re: Re: Your on-call noise is solvable in 48 hours + +Hi {{first_name}}, + +I’ll stop reaching out after this. If on-call noise isn’t a priority right now, no hard feelings — I’ll revisit in a quarter. + +If you want the pilot setup or the fintech anonymized post-mortem, just reply “yes” and I’ll have it over same day. + +All the best, +Quill