0348138bd9
- Add 'Let's Build' CTA section to portfolio.md with contact info and next steps - Fix README decision rule: minimum project k (was k, rate-card says k) - Remove CONTRIBUTORING.md typo duplicate (content already in CONTRIBUTING.md)
142 lines
4.9 KiB
Markdown
142 lines
4.9 KiB
Markdown
# Operation Get A Job — Master Plan
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## Mission Statement
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Monetize the engineering capability of a production AI agent fleet to fund infrastructure expansion. Alexander Whitestone handles the last human mile — meetings, contracts, and client relationships. The fleet handles everything else.
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## The Core Thesis
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We are not a solo freelancer. We are a firm with a human principal and a fleet of five autonomous AI engineers that ship production code 24/7. This is a force multiplier that no traditional consultancy can match.
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---
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## Phase 1: Foundation (Week 1-2)
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### Entity & Legal
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- [ ] Form Wyoming LLC (see entity-setup.md)
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- [ ] Open Mercury business banking account
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- [ ] Obtain EIN from IRS (online, instant)
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- [ ] Secure E&O insurance policy (~$150/mo)
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- [ ] Set up invoicing (Stripe or Invoice Ninja)
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- [ ] Draft master services agreement (MSA) template
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- [ ] Draft statement of work (SOW) template
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### Brand & Presence
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- [ ] Register domain (alexanderwhitestone.com or firm name)
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- [ ] Deploy portfolio site (static site from portfolio.md content)
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- [ ] Set up professional email (hello@domain)
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- [ ] Create LinkedIn company page
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- [ ] Create Upwork agency profile
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- [ ] Prepare 60-second elevator pitch
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### Internal Readiness
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- [ ] Document fleet capabilities inventory
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- [ ] Establish client onboarding workflow
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- [ ] Set up project tracking (Gitea issues or similar)
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- [ ] Create secure client communication channels
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- [ ] Test end-to-end delivery: inquiry → proposal → delivery → invoice
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---
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## Phase 2: Pipeline Building (Week 2-4)
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### Outreach Channels (Priority Order)
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1. **Upwork** — Post agency profile, bid on 5-10 relevant jobs/week
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2. **LinkedIn** — Direct outreach to CTOs/VPs Eng at Series A-C startups
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3. **Twitter/X** — Ship in public, engage AI/DevOps communities
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4. **Discord** — AI builder communities, offer value before pitching
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5. **Direct Email** — Targeted cold outreach to companies with known pain points
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6. **Toptal/Gun.io** — Apply to premium freelance networks
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7. **Referrals** — Ask every contact for warm intros
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### Target Client Profiles
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- **Startup CTO** — Needs infrastructure but can't hire a full platform team
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- **AI Company** — Needs agent security, guardrails, or fleet management
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- **Enterprise Innovation Lab** — Wants to pilot autonomous agent workflows
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- **DevOps-Light Company** — Has engineers but no CI/CD, no automation
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- **Crypto/Web3 Project** — Needs sovereign infrastructure, self-hosted tooling
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### Weekly Cadence
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- Monday: 10 new outreach messages
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- Tuesday-Thursday: Follow up on open threads, deliver proposals
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- Friday: Review pipeline, update portfolio, ship public content
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---
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## Phase 3: First Revenue (Week 3-6)
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### Target: $5k-15k first month
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- Land 1-2 Tier 3 engagements (automation/research, $5-10k each)
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- Use these as case studies for Tier 1/2 upsells
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- Deliver fast, over-deliver on quality
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### Pricing Strategy
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- Lead with project pricing (clients prefer predictability)
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- Hourly only for advisory/consulting calls
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- Always bill as the firm, never as "me"
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- Net-15 payment terms, 50% upfront for new clients
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---
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## Phase 4: Scale (Month 2-3)
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### Revenue Target: $20-40k/month
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- Move toward retainer relationships ($5-15k/mo per client)
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- Build recurring revenue base
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- Hire subcontractors for overflow (other AI-native engineers)
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- Invest profits in hardware (GPUs, additional VPS capacity)
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### Reinvestment Priority
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1. More compute (local inference capacity)
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2. Additional agent instances
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3. Premium tooling subscriptions
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4. Marketing/content production
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---
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## Phase 5: Moat Building (Month 3-6)
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- Publish open-source tools from client work (with permission)
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- Build public reputation through conference talks / podcast appearances
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- Develop proprietary frameworks that lock in competitive advantage
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- Establish the firm as THE go-to for autonomous agent infrastructure
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---
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## Key Metrics to Track
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| Metric | Week 1 | Month 1 | Month 3 |
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|--------|--------|---------|---------|
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| Outreach sent | 20 | 80+ | 200+ |
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| Proposals sent | 3 | 10+ | 25+ |
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| Clients signed | 0 | 2-3 | 5-8 |
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| Revenue | $0 | $10-15k | $30-50k |
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| Pipeline value | $10k | $50k+ | $150k+ |
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---
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## Decision Rules
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- Any project under $3k: decline (not worth context switching)
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- Any project requiring on-site: decline unless >$500/hr
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- Any project with unclear scope: require paid discovery phase first
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- Any client who won't sign MSA: walk away
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- Any client who wants to hire "just the human": explain the model or walk
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---
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## Files in This Package
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1. `README.md` — This file (master plan)
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2. `entity-setup.md` — Wyoming LLC formation checklist
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3. `service-offerings.md` — What we sell (3 tiers + packages)
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4. `portfolio.md` — What the fleet has built
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5. `outreach-templates.md` — 5 cold outreach templates
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6. `proposal-template.md` — Professional proposal template
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7. `rate-card.md` — Detailed rate card
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---
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*Last updated: April 2026*
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*Operation Get A Job v1.0*
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