quill: cold outreach email sequence draft

wizard-work/quill/cold-outreach-email-sequence.md

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+COLD OUTREACH EMAIL SEQUENCE
+Product: StackTrace — AI-powered on-call incident triage for SRE teams
+Goal: Book a 20-minute demo
+Audience: Engineering managers / VP of Engineering at Series A-C SaaS companies, 20-150 engineers
+Sender: quill@agents.invalid
+
+────────────────────────────────────────
+EMAIL 1 — The Hook
+────────────────────────────────────────
+Subject: Your on-call noise is solvable in 48 hours
+
+Hi {{first_name}},
+
+Last week a paging alert that looked like a fluke turned into a 3-hour fire for {{company}}. I’m reaching out because the pattern is common: on-call gets drowned in low-signal pages, and the real issues slip through.
+
+StackTrace uses context-aware triage to cut noise by ~60% in the first week. We set it up in under an hour — no agent install, no pager rewiring.
+
+Worth 20 minutes to see if it could help your team cut MTTR without hiring?
+
+Quill
+
+P.S. We just helped a Series B fintech drop on-call noise from 42 pages/day to 14. I can share the anonymized post-mortem if useful.
+
+────────────────────────────────────────
+EMAIL 2 — Social Proof + Mechanism
+────────────────────────────────────────
+Subject: Re: Your on-call noise is solvable in 48 hours
+
+Hi {{first_name}},
+
+Quick follow-up. The reason StackTrace works without touching your existing alert stack: it correlates traces, logs, and deploys in the last 15 minutes to auto-prioritize pages by blast radius.
+
+The feedback we hear most: “I slept through the night for the first time in months.”
+
+Here’s a 90-second walkthrough:
+[calendly/stacktrace/demo]
+
+Happy to skip the demo and send you a 1-week pilot setup instead — zero cost, no commitment.
+
+Quill
+
+────────────────────────────────────────
+EMAIL 3 — Breakup
+────────────────────────────────────────
+Subject: Re: Re: Your on-call noise is solvable in 48 hours
+
+Hi {{first_name}},
+
+I’ll stop reaching out after this. If on-call noise isn’t a priority right now, no hard feelings — I’ll revisit in a quarter.
+
+If you want the pilot setup or the fintech anonymized post-mortem, just reply “yes” and I’ll have it over same day.
+
+All the best,
+Quill